Graphic
My creative process begins with deep listening—taking the time to understand the essence of a project, the story it wants to tell, and the emotions it aims to evoke. From there, I move into research and exploration, drawing inspiration from nature, culture, texture, movement, and form. I sketch ideas, experiment with color palettes, and iterate through concepts until something clicks—something that feels both intentional and alive. I value simplicity, meaning, and a strong visual rhythm, ensuring each design not only looks beautiful but also communicates clearly. Collaboration is key throughout, creating space for dialogue, intuition, and refinement.
Redesign the homepage of H7 BioCapital to enhance its visual appeal and usability. They prefer a tech-forward, minimalist style that aligns with the existing website aesthetics.
As part of a comprehensive brand development project, I created a mockup website for DAR3 to EnlightenFitness, a wellness start-up focused on aligning physical, psychological, and financial health. I translated their core values—authenticity, transformation, and purpose—into a cohesive digital experience. The mockup reflects the established visual identity, incorporating the brand’s earthy color palette, modular logo system, and empowering messaging to ensure consistency across touchpoints. This design supports DAR3’s mission to “Raise the Global Wellness Equilibrium” while providing an engaging and accessible user experience.
